We're thrilled to be backing Carrot at the earliest stages and partnering with them as they redefine what performance-driven websites can do in real estate and beyond.

The internet is filled with websites—but very few that work. And in industries like real estate, where time is money and leads are oxygen, most websites fall flat. They look pretty, but they don't convert. They cost a lot, but they don't return anything.

Carrot changes that. They're not just building websites—they're building conversion infrastructure. Carrot is the silent engine behind tens of thousands of high-performing real estate investor sites, powering billions in off-market property deals with a level of SEO sophistication and lead-gen optimization most founders never even realize they need.

Infrastructure, Not Templates

Let's be clear: Carrot is not a "website template company." That would be missing the point entirely.

What they've built is a deeply tuned marketing engine—part CMS, part SEO machine, part growth partner. For real estate professionals (and soon, adjacent verticals), Carrot delivers a system that outperforms the status quo. Their sites consistently rank higher, load faster, convert better, and deliver measurable ROI.

In a space full of commodity platforms, Carrot is a category creator. And they've done it with almost no outside capital.

Bootstrap Discipline, Breakout Potential

One of the most impressive things about Carrot is what they've done without a dime of venture money: over $10M+ in revenue, 7-figure profits, thousands of loyal customers, and a team that ships with discipline and care.

They built a real business the old-school way—serving real customers, solving real pain points, and staying profitable from day one. But that's just the start.

What excites us most is what comes next.

With a category-defining foundation already in place, Carrot is now expanding its platform to serve agents, brokers, and service professionals who are ready for performance—not fluff. That means new verticals. New features. New positioning. And a brand that moves from "best-kept secret" to market standard.

What We See

• An underserved segment: Most agents and investors still run their business on slow, generic, underperforming websites. They're underserved and underwhelmed—and Carrot is the upgrade they've been waiting for.
• A data advantage: With years of performance analytics, split tests, and lead-gen data across thousands of markets, Carrot has a moat built on insight—what converts, what ranks, what works.
• A trusted brand: In a world full of fly-by-night marketing tools, Carrot has earned real trust. They're not a hack—they're a partner. That brand equity is powerful.
• A values-driven culture: This isn't just a business for clicks—it's a team with deep empathy for the people they serve. From their podcast and education content to their customer support, Carrot is built on service.

Why Now

We believe the next wave of vertical software isn't just SaaS—it's performance infrastructure. Tools that don't just sit on your desktop but actively drive outcomes.

In a post-AI, post-cookie world, organic performance matters more than ever. And Carrot is at the center of that shift—giving real estate professionals the tools to build long-term, compounding lead pipelines they own.

That's the future. And Carrot is building it.

Looking Forward

We're honored to support Trevor, the Carrot team, and their mission to bring real performance back to the web—one high-converting site at a time.