Devoto Ventures leads the Growth Stage investment round to scale the simple apps for positive thinking and personal growth powered by Monkey Taps.

We're thrilled to announce our growth-stage investment in Monkey Taps, the mobile app company behind a suite of personal wellness tools that millions of people rely on daily to cultivate mental clarity, emotional strength, and positive habits.

At a time when the digital world feels increasingly chaotic and overwhelming, Monkey Taps has managed to build something incredibly rare: a family of apps that people genuinely love, use, and return to—not out of addiction, but out of intention. Their leading products, including Motivation, I Am, Daily Bible Inspirations, and ThinkUp, are designed to deliver short-form, high-impact doses of daily encouragement. The design is simple, the experience is frictionless, and the result is a sustained, meaningful relationship between the user and the product.

A Quiet Giant in Mobile Wellness

Monkey Taps may not be a household name (yet), but its apps are downloaded more than 100 million times, with millions of users engaging daily across multiple countries and languages. They consistently top the charts in the Health & Wellness and Lifestyle categories on both iOS and Android. And they do it without shouting.

That's part of the magic. Monkey Taps doesn't rely on gimmicks, ad-heavy experiences, or manipulative retention loops. Instead, they've grown through product excellence—clean UX, beautifully curated content, and a deep understanding of behavioral psychology.

They know what most consumer tech companies forget: your lock screen is sacred real estate. Monkey Taps has earned that space through trust.

Powerfully Simple, Universally Useful

These are products that work for everyone—a high school student managing stress, a working parent navigating burnout, a retiree seeking daily spiritual grounding. The messages meet people where they are, and their format—bite-sized, visual, emotionally resonant—makes them incredibly sticky.

Where most wellness apps feel transactional or clinical, Monkey Taps delivers delight. There's a lightness to their approach, but beneath that surface is a serious commitment to mental health, positive habit-building, and personal growth.

We see a future where digital wellness isn't a separate category—it's embedded in the way we interact with technology every day. Monkey Taps is ahead of that curve.

The Kind of Business We Love

This is exactly the kind of company Devoto Ventures was built to support:

• Product-first: Everything stems from the user experience. No bloat, no fluff.
• Emotionally resonant: Users don't just open these apps—they feel better because of them.
• Quietly massive: Operating profitably, scaling globally, and doing it with very little noise.
• Founders with taste and discipline: The team behind Monkey Taps has a clear vision—and the restraint to execute it with elegance.

Looking Forward

We believe Monkey Taps has the potential to become one of the most important wellness platforms of the decade—not through hype, but through daily, sustained impact at scale. Their apps are the rare case of mobile tools that actually make people feel better, think clearer, and move forward.

This isn't just a category leader—it's a movement hiding in plain sight.

We're proud to back Monkey Taps as they expand their product ecosystem, deepen personalization and community features, and grow their global footprint even further.

To positive momentum,

The Devoto Ventures Team